> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nettify.no/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> See visitors, page views, traffic sources and which pages perform best in the Nettify Analytics dashboard

## What analytics shows you

Analytics tells you how many people visit your website, where they come from, and what they look at.

You will find it under **Analytics** in the dashboard menu, or in the **Analytics** tab inside a project.

> [!WARNING]
>
> **Requires the Nettsidebygger plan.** Analytics is available on [Nettsidebygger](https://docs.nettify.no/en/planer/oversikt.md) and Levert. On the free plan the dashboard is locked.
>
> With the plan you get the full analytics dashboard: visitors and page views in real time, where your traffic comes from, which pages get visited most, and whether people are on a phone or a computer. It is set up from your first publish — no Google Analytics and no tracking code needed.

> [!NOTE]
>
> The numbers update in real time. You can also see how many people are on your site right now.

***

## Choose a period

At the top you choose which period to view:

* **Last 24 hours**
* **Last 7 days**
* **Last 30 days**

If you have several websites, you can view them all together or select one project at a time.

***

## The numbers explained

| Metric | What it means |
| - | - |
| Visitors | How many people have been on your site |
| Page views | How many pages have been opened in total |
| Views / visit | How many pages each visitor looks at on average |
| Average duration | How long people stay |
| Bounce rate | The share who leave without clicking further |

> [!TIP]
>
> **Visitors** and **page views** are not the same thing. One person looking at three pages counts as 1 visitor and 3 page views.

***

## Breakdowns

Below the headline numbers you can see where your traffic comes from and what it does:

> [card] Top traffic sources
>
> Whether people came from Google, social media, a link — or typed in your address directly.

> [card] Top pages
>
> Which pages get visited most.

> [card] Countries
>
> Where in the world your visitors are.

> [card] Devices
>
> Whether people use a phone, tablet or computer.

***

## Putting the numbers to use

> [accordion] Get more visitors
>
> If traffic is low, look at **Top traffic sources**. If almost everything comes from "Direct", you have little visibility on Google. See [SEO — getting found on Google](https://docs.nettify.no/en/publisering/seo.md).

> [accordion] Find out what people care about
>
> **Top pages** shows what customers are actually looking for. If your services page gets the most visits, that is the page worth improving.

> [accordion] High bounce rate
>
> Many people leave straight away. That can mean your front page does not answer what they came for. Try making it clearer what you offer, and add a visible button for contact or booking.

> [accordion] Mostly mobile traffic
>
> If most visitors use a phone, check your site on your own phone. Nettify sites are mobile friendly, but content you have added yourself may need adjusting.

***

## Analytics requires a paid plan

Analytics is available on **Nettsidebygger** and **Levert**. On the Free plan the dashboard is locked.

Upgrade and you can see straight away whether your marketing is working:

* **Live visitors** — how many people are on your site right now
* **Traffic sources** — whether customers arrive from Google, social media or directly
* **Top pages** — what people are actually interested in
* **Countries and devices** — where they are, and whether they use a phone or a computer
* **Time periods** — last 24 hours, 7 days or 30 days, all sites together or one at a time

Analytics comes with the website automatically. No setup, no extra tools.

> [card] [See plans and pricing](https://docs.nettify.no/en/planer/oversikt.md)
>
> Compare what you get on each plan.

***

## Frequently asked questions

> [accordion] Why does analytics show zero?
>
> Your site has to be published before visitors can arrive. Also check that you have selected the right period.

> [accordion] Are my own visits counted?
>
> Yes. Visiting your own website counts as a visit.

> [accordion] Do I need Google Analytics as well?
>
> No. Nettify Analytics covers what most businesses need, with no setup.


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