What is your own AI on your website?
Your own AI is a chat on your website that answers visitors right away, also at night and on weekends. It can answer questions about your services, prices and opening hours, and help customers move on to book or get in touch. This is different from Nettify AI. Nettify AI helps you build and change your website. Your own AI assistant talks to your customers.Why do you need an API service?
To answer, the chat has to send the question on to an AI model, for example from OpenAI or Anthropic. That takes a secret key. The key works like a password, and it also decides who pays for the usage. The key can’t live on the website itself. Anyone can read everything on your website. That’s why you need a small API service: a program that runs on a server all the time and keeps your AI assistant running.1
The customer asks a question
The question is typed into the chat on your website.
2
The API service receives the question
The service sends the question to the AI model, together with the secret key and your instructions: what your business does, and what the assistant should and shouldn’t answer.
3
The answer shows up in the chat
After a few seconds, the answer comes back and is shown to the customer.
Your Nettify website shows the chat. The API service is what makes it actually able to answer. Without the service, the chat is just an empty window.
Let Nettify set it up for you
Want to skip the technical part? We set everything up for you:- We build the API service and keep it running.
- We connect the chat to your website, in the same style as the rest of the site.
- We teach the AI assistant about your business: services, prices, opening hours and how you want it to answer.
Set it up yourself
Do you have a developer, or like to do things yourself? This is what you need:1
An account with an AI provider
For example OpenAI or Anthropic. Create an API key, and set a limit for how much you can spend per month.
2
An API service that always runs
A small program on a server, for example at Railway, Render or Vercel. It receives questions from your website, adds your key and instructions, and sends the answer back. The key is stored as a secret setting on the server.
3
Lock the service to your domain
Only let the service answer requests from your own domain. Also limit how many questions one visitor can send. That way nobody else can use the assistant on your bill.
4
Ask Nettify AI to build the chat
Once the API service has an address, ask Nettify AI to build the chat window that talks to it.

